With the recent acquisition of OpenMed, Carenet Health now offers a patented access-to-care and communications platform, along with a proprietary provider network of over 5 million clinicians—including medical, vision, dental and behavioral health practices. For ancillary service providers, those connections can be a vital part of growth by fueling a unique, turnkey solution that increases order volume and ensures continuity of care. In a recent chat with OpenMed EVP Aaron Kaufman, we discussed the details of the solution.
Q: You’re the founder of OpenMed, so we know you’re passionate about its capabilities. Can you give us a high-level view?
A: The big picture is that OpenMed is built on an open (versus integrated) technology platform that drives action from both patients and providers—truly supporting payer-provider collaboration and closing gaps in care, while preserving the connection between the patient and their physician.
It’s all about making healthcare communications easier, more efficient and convenient, and less costly for all. Because it shouldn’t be hard for patients, providers and health plans to connect with one another, schedule appointments and request tests or other ancillary needs.
Q: One of the specific applications of the platform helps ancillary service providers. Could you tell us more about that?
A: Ancillary service providers offer services like lab work and other diagnostic capabilities, durable medical equipment … services that are delivered in support of medical care. To utilize these services, patients typically first need a prescription or order from a care provider. This is true even for a request that comes from a patient; for example, an individual may want to take advantage of the growing numbers of genetic tests in areas such as neurogenomics or pharmacogenomics. They would need to request an order themselves from their physician or ask the lab to do it for them. In the latter case, many ancillary providers aren’t set up to easily handle that task at scale. So OpenMed’s ancillary services support handles the requisition process and more.
Q: That feels a little different than Carenet Health’s other offerings to date. Is it?
A: Not at all; it aligns well with Carenet’s goals of impacting costs, revenue and the consumer experience for their clients. Plus, Carenet is a specialist in the areas of patient engagement, telehealth, clinical support and health advocacy—and this service touches all of those areas.
In our ancillary services support model, we combine a balance of human and digital engagement to help patients get the tests or other services they need while supporting the ongoing relationship between the provider and patient. Our telehealth nurses ensure requested services are right for patients, our OpenMed platform and teams communicate with physicians to request order approvals and schedule necessary telehealth and in-person appointments as needed, and we work with ancillary services on logistics and follow-up communications, and more. We even offer telemedicine visits in case a patient’s physician doesn’t respond to an order request. It’s a comprehensive solution.
Q: What else makes this service special?
A: The OpenMed platform delivers access to the largest network of providers via a multichannel ordering platform—that’s a huge advantage for ancillary services. And everything we do is backed by a strong commitment to compliance and ethics, and continuity of care between a patient and their physician. All an ancillary provider needs to focus on is the service they provide. We’ll handle everything else, so they can quickly grow their order volume and business.
Thanks, Aaron. That’s a wrap.