How leading health plans are reducing costs and improving outcomes.  Access the resources →

Case Study
Provider
Health Systems & Physician Groups

How a Top-Ranked Academic Medical center Scaled Patient Access Through Rightshoring

The result is a complementary offshore-and-nearshore model: scale and cost-efficiency from the Philippines, time-zone-aligned agility from Trinidad, and a patient experience that held strong throughout the transition.

Client
Large Academic Medical Center
Segment
Provider

More Appointments Booked

Increase in appointments booked
0 %

Estimated Annual ROI

Estimated annual incremental margin from booking revenue and offshore savings
$ 0 M

Patient Satisfaction

Overall patient satisfaction maintained, 4.82 of 5.0 average survey score
0 %

Essential Insights

01
86% more appointments booked
A phased onshore-to-offshore transition scaled scheduling capacity without compromising service quality or patient experience.

02
$14.6M estimated annual ROI
A targeted outbound campaign reached 3,284 patients scheduled for mammograms and other screenings — rescheduling 2,082 completed appointments within six months.

03
Proven model, replicated nearshore
Success in the Philippines was rapidly extended to a nearshore Trinidad team that exceeded every service target within weeks of go-live.

Three years. One deliberate model, proven stage by stage.

Building a Global Delivery Model That Scaled With Confidence

A large, top-ranked academic medical center was experiencing rising scheduling volume across multiple Epic electronic medical record (EMR) instances yet faced limited ability to scale without significantly increasing onshore labor costs. The organization needed a digital transformation and engagement orchestration partner who could relieve pressure on in-house staff, scale rapidly, while bringing clinical expertise to close access gaps, and improve overall patient experience.

When COVID-19 forced the postponement of non-urgent screenings, the department also needed to swiftly identify and contact thousands of affected patients. Once clinics reopened, those patients had to be rescheduled efficiently without compromising inbound call performance or quality metrics.

Rising volume. Onshore-only economics that could not keep up.

Scaling Scheduling Without Spiking Onshore Costs

Initially skeptical of offshore service quality, the provider needed to realize meaningful cost savings without any disruption in service or compromise to patient satisfaction (CSAT). With scheduling volume climbing across multiple Epic instances, the existing onshore-only model couldn’t scale affordably.

The organization required a partner who could prove quality at every stage, demonstrating consistent service levels, accurate Epic navigation, and a strong patient experience before any expansion of scope, geography, or volume.

Key Challenges

  • Rising scheduling volume across multiple EMR instances
  • Pressure on in-house clinical and admin staff
  • Limited ability to scale without spiking costs
  • Skepticism around offshore service quality
  • Imperative to protect patient satisfaction and access

Prove quality. Then expand. Never the other way around.

A Phased, Transparent Rightshoring Strategy

1
Phase 01
U.S. onshore foundation
Began with U.S.-based scheduling support to establish baseline quality and trust.
2
Phase 02
Offshore scale in the Philippines
Advanced to a scaled offshore operation in the Philippines as performance was validated.
3
Phase 03
Nearshore agility in Trinidad
Extended nearshore to Trinidad and Tobago as the planned next phase of this model.
Global Headquarters & Clinical Hub

The Philippines

  • Carries most of the scheduling volume across multiple regions and service lines
  • Handles portal support, resolving issues for patients using the online self-service option
  • Delivers the scale and cost-efficiency behind the program's booking growth and ROI
Nearshore Agility

Trinidad & Tobago

  • Provides live voice scheduling for imaging appointments, including mammograms and DEXA scans
  • Stood up rapidly, live within three weeks of training, and exceeded every service target from the first full month
  • Now cross-skilling agents into an expanded referral and appointment scheduling line, widening coverage

Why the Offshore-and-Nearshore Mix Works

  • The Philippines delivers scale and cost-efficiency for high-volume programs
  • Trinidad operates on Atlantic Standard Time, closely aligned with U.S. Eastern for real-time collaboration
  • Direct flights of roughly 3.5 to 5.5 hours from major U.S. cities make executive oversight and site visits easy
  • Standard-English-speaking teams in both locations suit patient-facing roles, with quick ramp times that flex to demand

A Blended Human-and-Digital Model

  • Patients choose their channel: self-service online scheduling or a live Health Advisor
  • Live voice scheduling is delivered by the Trinidad team, while the Philippines team provides portal support for self-service users
  • Health Advisors work seamlessly across multiple Epic instances
  • Automated appointment reminders are triggered by each patient’s communication preference
  • For the newly added scheduling line, two third-party applications deliver tailored reminders for different exam types
A phased rightshoring approach proved the model offshore, then replicated it nearshore in weeks. The result: 100% of programs transitioned with zero disruption, an estimated $14.6M in annual ROI, and a global delivery model built to scale.

Two locations. One standard of performance.

Measurable gains across cost, scale, and quality Next

The rightshoring partnership delivered measurable improvements across cost, scale, and quality.

Appointments booked
86%
Increase in appointments booked

Patients engaged
290%
More patients engaged with the addition of offshore support

Booked and kept
57.2%
Successfully booked and kept appointments, 52% booked plus 5.2% rescheduled

Patient satisfaction
97%
Overall patient satisfaction, 4.82 of 5.0 average survey score

Programs transitioned
100%
Transitioned to global delivery with zero service disruption, SLAs maintained and AHT decreased

Estimated annual margin
$14.6M
Estimated annual incremental margin from booking revenue and offshore cost savings

Following this success, the medical center is expanding the inbound call model to additional imaging centers and launching a new proactive outreach program for patients with MRI and CT referrals that remain unscheduled after seven days — reducing leakage and improving continuity of care.

Service metric Target Actual
SLA achieved 80% 97-100%
Call abandonment ≤5% 0%
Average wait time ≤5 seconds 1-4 seconds
CSAT ≥90% 97-98%
3 weeks
Live within three weeks of training, exceeding every service target from the first full month.
QA climbing to 94%
With average handle time improving every month, from 9m19s to 8m03s.

Questions Worth Asking

Frequently Asked Questions (FAQs) from health system leaders evaluating centralized scheduling and patient outreach solutions.

What is centralized scheduling in healthcare?

Centralized scheduling in healthcare consolidates appointment booking, inbound call handling, and patient communication into a single managed operation — rather than distributing those functions across individual front desk teams at each location. For health systems with multiple diagnostic imaging or radiology sites, centralized scheduling reduces service level inconsistency, frees clinical staff for in-person care, and scales more efficiently as call volume grows.

 

How do health systems outsource call center scheduling?

Health systems typically begin with a pilot at a single location — outsourcing all inbound call handling, not just appointment scheduling. Scope includes scheduling, directions, department transfers, and general patient questions. After pilot success, the model expands to additional sites. Flexible staffing allows the outsourcing partner to absorb volume spikes without degrading service levels or call answer performance.

 

How do you reduce patient no-shows in radiology?

Proactive patient outreach campaigns directly reduce radiology no-shows by re-engaging patients who have missed or cancelled appointments. Effective programs contact patients by phone, confirm rescheduling, and close the loop on referrals that have gone unscheduled past a defined threshold — such as MRI or CT orders unscheduled after seven days. The key is executing outreach without disrupting inbound call performance, which requires flexible staffing and clear service level agreements.

Radiology Scheduling at Scale
How one health system centralized 2,000 calls/day and rescheduled 3,284 patients — without breaking inbound performance

The Dual-Track Model That Protected Revenue and Service Quality

See how Carenet centralized inbound call management across 25 radiology locations, ran a 3,284-patient outreach campaign, and held 100% quality goals — simultaneously. Download the full case study to get the operational detail.

Also worth reading

GLOBAL EXPANSION

Response joins Carenet

Read the announcement and learn more about our new service center in South Africa