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A Turning Point in the Complex Intersection of Consumer Needs, Changing Care Access and Advocacy

Download our trend brief today to explore the connection between consumerism, telehealth and the quick-rising need for health advocacy in the age of COVID-19.

Healthcare organizations—especially health plans—were already feeling pressure to improve customer service and support before a global pandemic emerged.

Yet a recent survey found consumers still don’t consider any healthcare task—whether finding, accessing or paying for healthcare—“effortless.” Studies also indicate that about 50% of consumers won’t move forward with care or wellness actions once they hit a roadblock.

In this trend brief, we look at how today’s healthcare environment is bringing consumer health advocacy—also known as healthcare navigation assistance and concierge-level support—to the forefront.

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The need for healthcare advocates will only accelerate as the need for connection, communication and information increases. Use our brief as a starting point.