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2026 Trends Brief

Stop Managing Ambition. Start Building Execution Capacity.

The "Invest Now, Justify Later" Era is Over.

Healthcare enters 2026 facing the most challenging operating environment in a decade. With 74% of buyers now deselecting vendors who cannot prove in-year financial impact, the C-suite is shifting focus from “What should we do?” to “What can we actually complete?”.

of buyers deselect vendors who cannot prove in-year financial impact
0 %

2026 Trends Brief

Download the brief to navigate the four universal themes shaping the 2026 agenda:

01

Execution as Strategic Risk

Why prioritization must shift from ambition to absorption capacity.

 

02

The ROI Buying Trigger

Why measurable results within the fiscal year have overtaken “potential value” as the primary buying driver.

03

Outcome Accountability

Why engagement no longer matters unless it results in completed care actions.

04

The "Agentic" Model

How AI + Human execution solves the workforce paradox by removing work, not just automating it.

For Payers

Solving the interdependence of Star ratings, member experience, and retention.

For Providers

Moving beyond “adding technology” to redesigning workflows that stop value leakage.

For Tech & Services

The shift from being an “Enablement Vendor” to an “Outcome Ownership Partner”.

Don't let "Execution Drag" drain your 2026 margins.