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CASE STUDY

How One National Health Plan Unified Member Engagement and Generated $700M

A national Medicare Advantage plan was managing millions of members across multiple states with fragmented engagement programs and rising pressure on Star ratings. What they needed was a single partner who could unify outreach across the full member lifecycle and prove the ROI. What they got was $52M in annual financial impact, a 3:1 return, and more than $700M in revenue over the life of the partnership.

Client: National Medicare Advantage Plan
Segments: Payer · Medicare Advantage
Key results
Lifetime Revenue Over the Partnership
0 +
Estimated Annual Financial Impact
$ 0 M

3:1

Overall ROI
Average Member Satisfaction Rating
0 %

Essential Insights

01
Enterprise engagement fuels member loyalty
A coordinated, whole-person engagement strategy strengthened member relationships while improving satisfaction, Star ratings, and long-term loyalty.

02
Personalized outreach drives measurable ROI
Multi-touch engagement across onboarding, care gaps, wellness, and medication adherence delivered $52M annually and a 3:1 ROI.

03
Shared data powers smarter growth
Real-time member data and enterprise-wide learning improved engagement execution, expanded reach, and generated more than $700M in lifetime revenue.

Increasing operational complexity. Fragmented engagement. Performance was suffering.

Fragmented Engagement. Falling Stars.

The Medicare Advantage plan needed to improve Star ratings and HEDIS scores while delivering a member experience that fostered long-term loyalty and satisfaction. Serving millions of members across multiple states created increasing operational complexity, and fragmented engagement efforts were limiting performance.

The organization required a partner capable of unifying engagement programs and establishing a coordinated, enterprise-wide approach that strengthened relationships and improved overall engagement management.

  • Fragmented engagement limiting performance
  • Rising internal resource demands
  • Limited cross-program visibility and learning
  • Pressure to improve Stars and HEDIS

$700M Lifetime Revenue

More than $700M in revenue over the lifetime of the partnership

Four core success factors. One coordinated approach.

Eliminating Silos. Strengthening Engagement.

Carenet partnered with the health plan to deliver a connected, enterprise-wide engagement approach that unified outreach across programs and enabled more consistent, personalized member interactions. The solution focused on four core success factors that worked together to eliminate silos and strengthen engagement effectiveness.

01
Optimized Integration and
Real-Time Member Data

Carenet improved data integration to support a more seamless and personalized member experience. Outreach teams worked directly within the plan’s existing data and technology ecosystem, including care management and rewards platforms. Real-time access to member data enabled teams to address multiple needs within a single interaction, helping members feel recognized and understood.

02

Confidence and Transparency

A shared reporting dashboard provided clear visibility into performance across engagement programs. This transparency gave plan leaders confidence that the enterprise-wide approach was working as intended. Performance-based contracts further reinforced accountability and alignment between teams.

03

Relentless Focus on Quality

Engagement teams were trained to align with the plan’s culture, population, technology, and programs. Interactions were continuously monitored to ensure service excellence and maintain a consistent, high-quality member experience.

04

Enterprise-Wide Programs and Shared Learning

By supporting multiple engagement programs, Carenet helped bring previously siloed efforts together into a coordinated operating model. Learnings from individual programs were applied across initiatives, giving both teams a clearer, enterprise-level view of the end-to-end member experience.

What coordinated engagement delivers at enterprise scale..

Measurable Improvements Across Member Experience, Quality, and Financial Performance

The enterprise-wide engagement approach delivered measurable improvements across member experience, quality outcomes, and financial performance.
0 M+
in revenue over the lifetime of the partnership
$ 0 M
in estimated annual
financial impact
3:1
overall ROI
0 %
overall engagement reach rate
0 %
overall HEDIS activation rate
0 %
average member satisfaction rating  
0 %
Increase in member satisfaction over internal average

Enterprise Engagement Drives Member Loyalty and $700M in Revenue
See the program model behind the 95% satisfaction score.

 

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