Customization can transform a health plan’s nurse advice line from a check-the-box kind of hotline service into a personalized, telehealth care delivery solution that truly elevates member experience and reduces costs.

Using data for heightened engagement personalization, implementing care follow-up calls and utilizing multiple communication channels are just some of the ways this health plan achieved a continual 2:1 to 3:1 ROI for its nurse advice line.

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