As the industry spends more time and energy working to improve healthcare consumer engagement, the need for innovation—new ideas, new technology, new strategies—becomes even more important.
Following is a list of areas where we see health plans, provider groups, health systems and other healthcare service organizations focusing their innovation efforts:
Digital wellness, such as wearables and external sensors
Care management, including remote patient monitoring, biosensors with coach/provider alerts, and more personalized and holistic outreach
Process automation, such as self-service in areas like registration and claims
Care access and convenience, including telehealth, mHealth, connected home (IoT), voice assistants, drones and even robots
Data-driven personalization, with work in the essential areas of engagement optimization, data sharing and integration, plus the use of artificial intelligence (AI)
Patient activation/population health management, including applying natural language processing, better CRM capabilities, outreach automation, predictive modeling, improved contact strategies and messaging refinement
Price transparency, including cost calculators and online tools
Inpatient engagement, such as virtual reality, in-room displays and real-time patient feedback
Communication channels, such as chatbot-driven portals and healthcare mobile messaging
Privacy, including secure messaging
Engagement settings, from pharmacy and grocery store clinics to health engagement at the gym, library and even barbershops
Education technology, including virtual reality and gaming
Healthcare navigation, from personal concierges and advocates to improved digital tools
The areas of recent healthcare engagement innovation focus is just one of the topics we cover in the Carenet Health white paper, Fueling Innovation in Healthcare Engagement: Harnessing the Not-so-Secret Power of Optimization. Download the PDF here.
