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Why Mobile Messaging Should Be Part of Your Member Engagement Channel Mix

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When you think about the fact that more than 90% of all texts are read within 3 minutes and the average mobile phone is checked 150 times a day, it makes sense that mobile communications can be a powerful complement to your comprehensive healthcare engagement strategy.

That’s why Carenet Health offers industry-leading mobile solutions through a strategic partner as part of our services toolbox. Solutions can change based on your population’s needs, from using two-way text dialogues to one-way, automated messaging. And when we consult with our clients, we take a holistic engagement approach that uses a variety of proven channels.

If you haven’t already, here are more reasons to considering adding mobile to your engagement mix:

  • Just like in retail, banking, travel and other industries, consumers want information via the channel they prefer. Offering mobile is one more way to meet that need.
  • Text messaging enables you to reach people who were previously hard to reach or engage with, given that the overall mobile reach rate is 98%.
  • Engaging populations at scale requires a variety of proven and cost-effective tactics—adding mobile simply strengthens your robust approach.
  • In many case studies, text messaging has been shown to drive high program enrollment, survey participation and self-serve action.
  • Proactive outreach via SMS/text is allowed under TCPA guidelines.

Let us know if you’d like to know more. We’re here to help you optimize your member engagement strategies.

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