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Why Mobile Messaging Should Be Part of Your Member Engagement Channel Mix


When you think about the fact that more than 90% of all texts are read within 3 minutes and the average mobile phone is checked 150 times a day, it makes sense that mobile communications can be a powerful complement to your comprehensive healthcare engagement strategy.

That’s why Carenet Health offers industry-leading mobile solutions through a strategic partner as part of our services toolbox. Solutions can change based on your population’s needs, from using two-way text dialogues to one-way, automated messaging. And when we consult with our clients, we take a holistic engagement approach that uses a variety of proven channels.

If you haven’t already, here are more reasons to considering adding mobile to your engagement mix:

  • Just like in retail, banking, travel and other industries, consumers want information via the channel they prefer. Offering mobile is one more way to meet that need.
  • Text messaging enables you to reach people who were previously hard to reach or engage with, given that the overall mobile reach rate is 98%.
  • Engaging populations at scale requires a variety of proven and cost-effective tactics—adding mobile simply strengthens your robust approach.
  • In many case studies, text messaging has been shown to drive high program enrollment, survey participation and self-serve action.
  • Proactive outreach via SMS/text is allowed under TCPA guidelines.

Let us know if you’d like to know more. We’re here to help you optimize your member engagement strategies.


Carenet Health has acquired Health Dialog

uniquely positioning us to transform the business of healthcare by leveraging our expanded insight-driven, personalized consumer engagement and activation platform.